Saying No to Jugaad: The Making of Bigbasket

Saying No to Jugaad: The Making of Bigbasket


Price: ₹ 367.00
(as of Mar 06,2020 22:16:59 UTC – Details)


Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country’s economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country’s problems.

The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories.

Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India’s most successful start-ups.



Insightful and interesting! I would strongly recommend this as a must-read for all aspiring as well as established entrepreneurs. (Nandan Nilekani, Chairman, Infosys, and Chairman and Co-founder, Fundamentum)

Vividly captures the vision, culture and commitment to values. Laced with several interesting anecdotes. I would urge everyone to read this story. (Rishad Premji, Executive Chairman, Wipro)

Great story of a company that stuck to the basics of building a sound business. A delightful read. Strongly recommend this to everyone who is a part of the start-up ecosystem. (Sanjeev Bikhchandani, Founder and Executive Vice-Chairman, Naukri)

A riveting book that is very inspiring too. I hope the book inspires many more entrepreneurs, as India needs more job creators, and start-ups and SMEs will be the job engines of the future. (T.V. Narendran, Global CEO and Managing Director, Tata Steel)



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